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Using Typestream

Subjects

What a subject is, how Typestream builds and calibrates one, coverage and strictness, and profiles that maintain themselves.

A subject is something you watch: a company, a person, a product, a topic or an event. Everything else in Typestream hangs off subjects: their coverage, their dashboards and their monitors.

Creating a subject

Tell Typestream what to watch, in a sentence, from any composer:

Watch Halden Mobile and their CEO.

It researches each name and writes a profile. When a name is ambiguous, it asks once, with choices ("Two companies are called Halden Mobile. Which one?"). Then it checks the profile against a couple of hundred recent articles, reads the borderline ones itself, and tightens the profile until the judge agrees with it. It tells you how well they agree.

Finally it offers to fill in the last 30 days of coverage, with the price. Building a subject with a 30-day backfill costs about 245 credits; keeping it live costs about 100 credits a month.

Once approved, each subject gets:

  • a dashboard with coverage volume, tone over time, the tier-1 share and the latest notable stories;
  • two quiet monitors: a first tier-1 story, and a sharp drop in tone.

Subjects belong to the whole organisation, so everyone sees the same ones. Your plan sets how many you can have.

The subject's pages

Every subject has three tabs.

  • Dashboard, the default: pinned cards and monitors, with a composer at the foot scoped to the subject.
  • Coverage: every article about it, live, newest first. Each row shows the outlet and its tier, the headline, when it ran, how prominent the subject is, and the tone toward the subject, always with its sign (−, ± or +).
  • Profile: who or what the subject is, what counts as coverage and what doesn't, the names it goes by, and related people and products, with every change the AI made and why.

The 14-day pulse beside each subject shows articles arriving, and a cyan dot means it's live.

Strictness

Precise, Balanced and Broad decide how sure Typestream must be that an article is about the subject before it counts. Precise leaves out the doubtful ones; Broad includes them. Changing it re-filters at once, without running anything again.

Borderline articles are drawn lighter with a dotted edge. They're never hidden unless you choose Precise.

Profiles that maintain themselves

Once a week, the AI rechecks fresh borderline articles. It adds new names as they appear, such as a new product or a nickname the press has coined, and tightens anything that has drifted. Every change is logged with its reason, and you can revert any of them from the Profile tab.

You can also edit the profile yourself, or just tell the AI: "Halden Aero shouldn't include the Aero Club."

Paywalled articles are judged on their headline and standfirst, and marked Partial text. Typestream shows a headline, a short snippet and a link to the publisher, never an article's full text.

Pausing and archiving

A subject pauses by itself if your organisation runs out of credits, and resumes when you top up. Archive a subject you no longer need from its menu; its history stays in answers you've already pinned.

Where to next