Who it’s for
For people who answer for the coverage.
Typestream is built for three kinds of team. Each asks different questions of the same news.
Agency account leads
You run coverage for many clients. When one calls, you need an answer before the call ends, and the weekly report shouldn’t take a day to build.
They ask
- What did the trade press say about the launch this week?
- Which outlets are most hostile to them, and has that changed since June?
- Find the three articles that best explain the backlash.
They get
- Each client as a subject, with its own dashboard, built from one message
- Answers with charts you can pin, and the articles behind every number
- Monitors that alert the client’s Slack or Teams channel
- One organisation for the agency, with roles, SSO and an audit log
In-house comms and brand teams
You own the company, its products and its executives. You need to know what’s being said, which way tone is moving, and why.
They ask
- How has tone toward the charging port changed since launch?
- Which articles discuss Okafor’s Lisbon remarks, and favourably or not?
- What’s our share of voice against our two biggest competitors?
They get
- The company, each product and each executive as subjects
- Tone toward the subject itself, not the article’s overall mood
- Live dashboard cards that recompute as coverage arrives
- A daily or weekly digest of what changed
Crisis and executive comms
When a story breaks, you need to hear about it within minutes, see whether it’s reaching tier-1 outlets, and see where the blame is landing.
They ask
- Tell me the moment a tier-1 outlet runs a story about the recall.
- Of the critical articles, do they blame her, the product or the company?
- Is the story spreading, or has it peaked?
They get
- Alerts within minutes of publication for sources with feeds
- Tier-1 reach, and the blame split with its uncertainty shown
- Discuss on every alert: a chat that already knows what happened
- Quiet the rest of the time: no badges for things that haven’t changed
See what the coverage says about you.
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